Web Analytics

Web Analytics Services

I provide a number of web analytic services for companies, business and marketing agencies. using the best analytics package that suits your business to assist visitor analysis and provide useful marketing information for clients. I have clients who will only use Google Analytics solutions and other firms that are more flexible and allow for multiple analytics solutions.

Using Google Analytics

With rich experience using Google analytics, I can assist with correctly linking the Analytic profile to your AdWords campaigns data. I can also ensure you are able to use Google Analytics to track goals, conversions, onsite search and events on your site. Since Google Analytics controls around 54% of the web analytics market it is one of the best solutions for business when looking at a hosted analytics solution.

Website Visitor Analysis

Often many web design firms don’t know how to understand the analytics data or how to make best use of what they have gathered to improve the user experience or your business revenue. It can be a common mistake for many web design firms setup an analytics account and forget about it and just put it in the too hard basket, but we can help make sense of the data for you if they can’t.

Web Analytics Analysis & Reporting

I offer detail analysis of your current analytics packages and provide simple reporting or templates based on your business requirements. Is visitor location important for marketing, does accounts want to know value of transactions, does management want to know growth figures for particular categories or products or does IT need site errors flagged.

3rd Party Website Analytics Options

I can supply and support other options besides Google Analytics such as Omniturewebtrends, Clickable, MintYahoo AnalyticsPiwikUnica or Woopra.  depending on your requirements and type of technology used to build your site. I will use the best analytics solution or multiple analytics solutions to help understand your website visitors. There is no reason why a website has to use just one web analytics solution.

Advice on Web Analytics Services

If you have not used any analytics solutions before or want to know the best analytics solution for your site, I can help. The best solution can depend on if you have a a very large and dynamic website, complicated onsite search, or require more detailed user level activity within web documents or multiple pieces of content such as pdfs, video or flash to track.  Most web analytics solutions can do a majority of this but being able to understand a products limits and how to customise what is tracked/captured to make the data usable requires detailed understanding and accurate advice.

Implement Google Analytics

Some clients don’t require all the bells and whistles such as custom reporting, advanced segmentation, advanced filters, onsite search, goals or e-commerce tracking so we are able to assist with a custom fit solution.  Once we get access to the CMS/FTP of your website I’m able to get most setups done within a few hours.

 

 

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