Mobile App Deployment

If you are here, you either know exactly why mobile or you may have started to wonder about it.   The reasons are plenty and the capabilities are tremendous.  Understanding what you are looking to gain from going mobile seems intuitive, but so many businesses find this questions difficult to answer. Identifying business problems and how mobile can provide a resolution is the first step in defining a robust mobile strategy and should be an integral part of entering the mobile arena.

Here is a list of just a few of the reasons why every brand or business should consider and plan for mobile in their upcoming marketing or business needs.

  • Mobile data usage is growing at an astounding rate
  • Smartphones and tablets are penetrating just as quickly
  • Mobile is not a device anymore, it is a place where businesses can have a one-on-one conversations with their customers
  • Communication is real-time and immediate
  • Location information can be leveraged for targeting and contextual communication
  • Brands can build awareness by having their brands in the pockets of customers
  • There is no time or place constrains, there is the promise of ‘anytime, anywhere’
  • There is an increase target audience reached as there are more mobile devices in the market than personal computers
  • Most importantly mobile usage is shifting the habits and behaviours of customers and brands and business need to ensure they don’t lose sight of their customer needs.

The vast reach of mobile devices makes it an explorable area for many industries and businesses.

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